Archive for May, 2009
Showing Contrast In Your Paragraphs
When writing, a basic grasp of correct usage is frequently not enough when you’re working to turn text that effectively gets its message across. Even when you use a grammar software to correct weak points, you’ll still have to make sure you express ideas in a manner that can affect your readers. For the most [...]
Writing The FAQ Page As A Sales Tool
The FAQ (Frequently Asked Questions) page is often looked at as an informational portion of a website, it can actually be used as part of a concerted sales effort. Being one section of most any online resource that users make a habit of checking, it makes perfect sense to use it to help ease customers [...]
Cut And Paste: Rearranging Content To Arrive At The Results You Want
Sometimes, you’ll finish writing a piece and find yourself dissatisfied with how it reads. Maybe, the information doesn’t translate well. Perhaps, the way the message is arrived at can be confusing. Whatever the reason, your copy will need to be reworked in order to read better, imparting its point in a way that makes a [...]
Letting The Writing Juices Flow
Whenever you’re writing, always keep your reference guides handy. Instead of pausing to think about the correctness of your sentence structure or to come up with an alternative phrase, you can simply consult them and continue your writing. Pauses, as any writer who have been through the fire knows, can break the flow and [...]
Future Tense: How To Write It
Future tenses are an odd lot. For one, according to grammarians, there is no real future tense in the English language. Instead, what we get in English are ways of talking about future events. At any rate, the whole “no future tense” is an issue best left to those who study the underpinnings of the [...]
Difference Between Bring And Take
In yet more words that English speakers frequently misuse in their writing are the verbs “bring” and “take”. While they may appear to do the same thing, the two are actually not interchangeable (regardless of tense) and actually carry very different connotations. “Bring”, used correctly, is an action that indicates carrying a particular object from [...]
Do You Have “Much, Many Or A Lot Of”?
Quantifiers, those words that pertain to numbers and quantities, are among the most confusing things in the English language. Often pointing towards similar but not the same meanings, they can lead to plenty of misuse among unfamiliar writers in the vernacular, especially those who continue to write without the aid of the best English writing [...]
Selling The Solution In Your Sales Copy
When writing sales materials that attempt to attract customers, the most obvious route is to describe the product. After all, at the surface level, that’s what the transaction is about. In practice, though, customers seldom buy because of a product itself. Instead, sales are typically closed by selling a solution. People don’t just buy products [...]
Avoiding Writing Errors When Going After A Job
Writing errors can make or break business and professional opportunities in ways many folks don’t realize. As such, they commit the simplest of avoidable writing travesties, then wonder later how they failed to land a job. No matter how qualified you are, if you don’t own the attention to detail necessary with your writing to [...]
Writing Fiction: A Structured Approach
Both fiction and non-fiction writing present their own share of difficulties. However, fiction has long played to be my most prominent sticking point, with the simplest stories requiring days (sometimes weeks) for me to work through. From The Seat Of My Pants Writing fiction from the seat of my pants, the way some writers seem [...]
