Archive for May, 2009
Writing With Impact: Five Techniques
There are literally hundreds of ways anyone can craft their essays to make the most impact. The book Bang! Writing With Impact, in fact, lists over 200 of these strategies designed to help you create writing that produces the results you’re looking for. These five techniques are a few of our favorites: 1. Parallelism This [...]
Sugarcoating Bad News
Some news are benign enough to be delivered in a straightforward manner. Others, however, may prove too harsh to your intended audience and need to be glazed with a little bit of candy in order to make it more palatable. Sugarcoating bad news is often referred to as spin, a way of delivering the same [...]
Five Ways To Use A Comma
Still having a hard time figuring out the use of commas in your writing? You’re not alone. Everyday, I come across emails and blog posts that either need more of the punctuation or use too much of it. Like most of writing, though, there are very straightforward guidelines to using commas and they aren’t all [...]
How To Tighten Your Copy
Does your copy read like it’s filled with plenty of loose ends? It’s normally difficult to figure out where to fix up your writing, leading to plenty of trial and error that can end up wasting your time. If you’re going through your copy and feel like something better can be done, try these easy [...]
Developing Your Paragraphs
When crafting your copy, it is important to develop paragraphs that both read well and impart information clearly. While you can always throw around fact after fact in your sentences, paragraphs that do the job best are usually developed with a pattern in mind. The following three techniques are some of the easiest and most [...]
Always Refer To Companies In Singular Form
When I started writing professionally, I always treated companies as a plural noun. I never even gave it much thought. Since companies are made up of a group of people, I assumed I was referring to every single one of those individuals whenever I wrote. Looking back at those pieces that actually made it to [...]
3 Types Of Business Emails That Get Ignored
When writing business emails, you want it to get read. A passed-over email usually means a lost opportunity – one that you may never get back again. These five types of emails are high on the chopping block that busy professionals regularly give up on without a second thought. 1. Emails that pile on the [...]
Why Press Releases Fail
There are many reasons why a press release can fail and they span everything from the way you write to the way you get it into the hands of editors and journalists. 1. Not sending them as a text mail. Anytime you send a press release in the form of an email attachment, you automatically [...]
Creative Writing Beyond Stories And Poems
Creative writing is an entertaining pursuit, giving you the opportunity to express yourself in ways that more common forms of writing don’t normally allow you to. When you write creative pieces, you can let your imagination run wild, share your innermost thoughts and express your most private ideas. While most people immediately think of stories [...]
