See Advanced Grammar Checking in Action!
« 3 Types Of Business Emails That Get Ignored | Home | Creative Writing Beyond Stories And Poems »
Why Press Releases Fail
There are many reasons why a press release can fail and they span everything from the way you write to the way you get it into the hands of editors and journalists.
1. Not sending them as a text mail.
Anytime you send a press release in the form of an email attachment, you automatically eliminate the lot of people who don’t open attachments for fear of virus attacks. Add to that the folks who read emails from their mobile gadgets who can’t open your version of Word (or whatever doc format your attachment) due to incompatibility.
2. Writing them poorly.
Press releases that can’t be understood in one scanning (or lull the reader to sleep) are rarely gotten back to. As such, not only should you use the best grammar software to make sure it’s cleaned up, you need to make sure it’s clear enough to allow anyone scanning through to pick up the important pieces without having to set aside 15 minutes to read it. If the product isn’t exciting, then find an angle to spice it up.
3. Dull titles.
If you can’t be arsed to put some effort into crafting a decent title, why would anyone bother reading about you. From generic email subjects, such as “Press Release” and “Important: Press Release From Company A,” to listless headings, like “Press Release About New Motherboard” and “New Stickers Information,” nothing gets a press release relegated to the trash bins faster.
4. Poor timing.
Bad timing is a sign of poor planning. When is a good time to roll out a product in your field? Figure it out and draft a plan. When you do send out the releases, make sure you do it early – no journalist will do anything with a press release received 10 minutes before deadline.
5. They piss off people.
How can a press release piss off people, you ask? Try sending your press release about a technology gadget to a health publication, for instance. Make sure to include a subtle threat to the journalist about giving your press release good coverage, lest they suffer your ire.
Leave a Comment
You must be logged in to post a comment.