Archive for Business English
Handling Complaints Through Email
If you’re running a business and need to handle customer complaints via email, always keep in mind that every correspondence coming from you is a direct reflection of your business. Handle it well and you can make your company look good. Do it badly and you’ll end up hurting your company’s image.
Want to do it [...]
Writing The FAQ Page As A Sales Tool
The FAQ (Frequently Asked Questions) page is often looked at as an informational portion of a website, it can actually be used as part of a concerted sales effort. Being one section of most any online resource that users make a habit of checking, it makes perfect sense to use it to help ease customers [...]
Selling The Solution In Your Sales Copy
When writing sales materials that attempt to attract customers, the most obvious route is to describe the product. After all, at the surface level, that’s what the transaction is about. In practice, though, customers seldom buy because of a product itself. Instead, sales are typically closed by selling a solution.
People don’t just buy products – [...]
Avoiding Writing Errors When Going After A Job
Writing errors can make or break business and professional opportunities in ways many folks don’t realize. As such, they commit the simplest of avoidable writing travesties, then wonder later how they failed to land a job.
No matter how qualified you are, if you don’t own the attention to detail necessary with your writing to go [...]
English Writing Errors: Should You Care?
Some people contend that achieving a high quality of writing isn’t important in communication. If the reader on the other end can “glean” what they’re trying to communicate, then the writing is effective enough.
In my mind, that type of thinking is destructive for two reasons.
1. “Gleaning” is not the same thing as understanding. While one [...]
Why Do I Need Correct Grammar?
Those who hated grammar class in elementary school, raise your hand.
Frankly, I would be surprised if anyone didn’t raise their hand. Grammar subjects, after all, always felt like one of those things teachers invented solely to give you more trouble than necessary. “I already know how to speak English, what do I need grammar school [...]
Global English: Writing For A World Audience
When you’re writing for an international audience, your English will need to go beyond the typical bounds of grammar and correctness. You’ll need to compose your material in such a manner that optimizes it not only for the English speakers, but those who consider it as a second language.
Some call it Global English, a form [...]
Business Reports That Grab People’s Attention
Writing a report for work? Make sure both your co-workers and bosses pay enough attention to flesh out the details, instead of just giving it a glance, leaving your proposals and recommendations in incompletely-informed hands. If you don’t consider yourself and find the task overwhelming, here are a few tips to hopefully help you out.
1. [...]
Writing Numbers For Business Documents
When crafting business reports and documents, numbers can be one of the trickiest items to include in your text. How exactly do you write them so it doesn’t erode both the readability and professionalism of your documents?
As a rule, all numbers smaller than 10 are usually spelled out in words. Filling your copy with single [...]
The Importance Of Proofreading
It’s a plain fact that the first time you write anything, it will be laden with mistakes. As talented and as skilled a writer as you may deem yourself, you can’t escape the fact that humans err. If you want your copy to look it’s best, you’re going to have to undertake the arduous task [...]
