Archive for Business English
The Mistake Of Being Verbose
Many unseasoned writers often fall prey to the trap of verbosity – using too many words to express too little of an idea. Unless your goal is to write a requisite number of words, instead of successfully communicating with your audience, verbose prose is bad for business and should be avoided at all costs. Here’s [...]
The Power Of Simplicity
While it might tickle your fancy to write complex explanations using big words and highly erudite sentences, realize that most writing designed to feed your ego seldom works to express your ideas to your reader. There’s huge value in being simple. If you take a gander at the highest-paid writers in the world, you’ll realize [...]
Writing Believable Sales Letters
When writing sales letters, whether for online or offline direct sales efforts, many novice copywriters make the mistake of going overboard with the wondrous claims. While a little overselling and slight exaggeration usually help ease the selling process, doing too much without anything to back it up can easily lead to disaster. As such, keeping [...]
Web Copy That Converts
When you’re writing web copy for a sales campaign, certain things can ensure your venture’s success. The Offer. Make sure to detail the offer in as concise a way as you can. It’s the heart and soul of your copy, the whole driving force behind your pitch. If the offer isn’t clear, how are your [...]
The Five Things That Can Make Or Break Your Resume
1. Area Of Expertise If you have areas of expertise, make sure to include them in a way that highlights them on your resume. Being able to demonstrate that, by listing your experiences and accomplishments that directly apply to them, is the single most important factor sought out by those evaluating your application. 2. Professional [...]
Writing A Resume: Structure & Format
Having a hard time putting your resume together? I don’t envy you. Writing a resume is difficult enough. Laying it out to get you the best results is a quite the ambitious prospect. Unlike many forms of writing, resumes work best when they follow a rigid structure. Many of the best English writing software I’ve [...]
Writing Contracts In English That We All Can Understand
Contracts are scary things. Legally binding, they can set you up for serious trouble when you agree to them without knowing what the terms actually entail. Problem is, many contracts are written in ways that are set up to be difficult to understand and are just plain turgid. Isn’t it time we put an end [...]
Crafting Your Out-Of-Office Message
When you’re taking time off from work, it’s only prudent to craft an out-of-office message to make sure your contacts both inside and outside the organization don’t waste time thinking you’re getting their communication when you’re actually not even reading it. It’s a great way to make sure both clients, suppliers and co-workers don’t get [...]
Business Emails: Stay On Topic With One Topic
One of my pet peeves when exchanging business emails is the propensity of most people to use the same email thread to discuss things unrelated to the original topic. For instance, I recently had an email communication with a client about an order for certain pieces of content for three of their websites. We exchanged [...]
Setting The Background In Your Writing
Backgrounds are one of those things that you’ll need to decide whether to include in your writing or not. For most types of writing, setting the background is a wasteful and unnecessary use of your time. There are quite a few situations, though, when detailing the context will be necessary. Waste Of Space For a [...]
