Archive for Creative Writing
Selling The Solution In Your Sales Copy
When writing sales materials that attempt to attract customers, the most obvious route is to describe the product. After all, at the surface level, that’s what the transaction is about. In practice, though, customers seldom buy because of a product itself. Instead, sales are typically closed by selling a solution.
People don’t just buy products – [...]
Writing Fiction: A Structured Approach
Both fiction and non-fiction writing present their own share of difficulties. However, fiction has long played to be my most prominent sticking point, with the simplest stories requiring days (sometimes weeks) for me to work through.
From The Seat Of My Pants
Writing fiction from the seat of my pants, the way some writers seem to do, [...]
Good Writing: The Bare Minimum
Want to write good copy that is clear and reads well? Here’s the bare minimum of what you need to infuse into your writing. It won’t turn you into a veritable bastion of the craft but I’ll wager that your readers will appreciate the ease with which they can understand whatever it is you’re attempting [...]
Drawing Out The Details Of Your Writing
Well-written copy, especially those intending to generate an emotional response, almost always tend to dig deeper than just the surface of issues. They scratch beneath the skin, peeling the layers of the subject so it can achieve what you intend for it to do.
Most of the time, being able to draw out the details of [...]
Writing An Analytic Essay
Many essays for school will require you to write down your own analysis of various subjects, from books to films to current events. As you may expect, the success of an analytic piece will depend heavily on the quality of the though you put into it. Needless to say, however, the way you write and [...]
Writing With Impact: Five Techniques
There are literally hundreds of ways anyone can craft their essays to make the most impact. The book Bang! Writing With Impact, in fact, lists over 200 of these strategies designed to help you create writing that produces the results you’re looking for. These five techniques are a few of our favorites:
1. Parallelism
This is the [...]
Sugarcoating Bad News
Some news are benign enough to be delivered in a straightforward manner. Others, however, may prove too harsh to your intended audience and need to be glazed with a little bit of candy in order to make it more palatable.
Sugarcoating bad news is often referred to as spin, a way of delivering the same subject [...]
Five Ways To Use A Comma
Still having a hard time figuring out the use of commas in your writing? You’re not alone. Everyday, I come across emails and blog posts that either need more of the punctuation or use too much of it. Like most of writing, though, there are very straightforward guidelines to using commas and they aren’t all [...]
How To Tighten Your Copy
Does your copy read like it’s filled with plenty of loose ends? It’s normally difficult to figure out where to fix up your writing, leading to plenty of trial and error that can end up wasting your time. If you’re going through your copy and feel like something better can be done, try these easy [...]
Developing Your Paragraphs
When crafting your copy, it is important to develop paragraphs that both read well and impart information clearly. While you can always throw around fact after fact in your sentences, paragraphs that do the job best are usually developed with a pattern in mind.
The following three techniques are some of the easiest and most common [...]
