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The Power Of Simplicity
While it might tickle your fancy to write complex explanations using big words and highly erudite sentences, realize that most writing designed to feed your ego seldom works to express your ideas to your reader. There’s huge value in being simple. If you take a gander at the highest-paid writers in the world, you’ll realize it fast – they get the big bucks because they can express complex ideas in simple terms.
Every single one of your co-workers will appreciate a simple business report that’s free of unnecessary adornment, than one that includes a ton of bells and whistles. For the most part, that’s what separates good writers from the horde of amateurs (even when they use the same English writing software) – a good one can communicate the same ideas with less.
Even with professional writing, whether in the form of magazine articles or books, simple copy trumps up complex prose any day of the week. Who in their right mind wants to read cluttered pieces that you’ll have the wrack your mind trying to understand? Most people have enough problems in their life that requires focusing that energy on – reading need not be among them.
If you feel like you’ve been writing too obtusely for your own good, forget everything you’ve read about the trimmings that make a copy shine with brilliance. Instead, get back to basics – keep it easy-to-read, make sure it’s easily understood and don’t spend any time on unnecessary bluster.
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