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Writing Case Studies: 4 Guidelines
Case studies, done well, can single-handedly turn the tide of opinion. It’s amazing how many major business and purchase decisions can be made based on a single, positive case study alone. If you’re doing a case study for your organization, it pays to keep these guidelines in mind.
1. Find a customer with a good story
A good case study, in more ways than one, will revolve around the story. Even big brands and recognizable names won’t stand up to a great angle – just like a good movie.
2. Keep them short
Long case studies rarely get read and that’s a reality. If you want to make the most impact, keep it to within 500 words. Employ the help of an English grammar software if you need assistance trimming it.
3. Draw the user in
As with other forms of writing, your case study needs to earn your reader’s attention. To make it happen, always follow good writing practices: craft a great headline, use vibrant language and avoid cliches. Treat it as a magazine article, instead of a promotional piece.
4. Be specific
If you’re going to make a statement, always support it details to illustrate the point. It gives your copy credibility as well as answer any lingering questions in the reader’s mind. This is one of the trickiest part of the case study, as you will have to keep your copy trim, all while providing as much information as you can.
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