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Writing With Impact: Five Techniques
There are literally hundreds of ways anyone can craft their essays to make the most impact. The book Bang! Writing With Impact, in fact, lists over 200 of these strategies designed to help you create writing that produces the results you’re looking for. These five techniques are a few of our favorites:
1. Parallelism
This is the technique of putting various items that relate to a main point side by side. Instead of just one argument for an issue, it allows you to present multiple paths that all lead to the same place.
2. Framing
Framing is the practice of presenting an idea in different ways to strongly reinforce its argument. To frame your piece, state it strongly at the start and at the end, all while letting it ooze through at the seams.
3. One-Sentence Paragraph
The one-sentence paragraph is a technique regularly employed by writers to elucidate the impact points of a news item. Used in your own writing, the idea presented in that lone sentence stands out in a sea of long paragraphs.
4. Terminal Placement
With any form of writing, the last concept or idea presented before a pause often makes the most impression. As such, reserving your most important thought for the last sentence of a paragraph allows it to exercise the most influence.
5. Changing Writing Styles Mid-Stream
Shifting your writing style (whether in tone or voice) at some point in your copy will immediately draw to attention to it.
Combining Techniques
All effective pieces of writing combine three or more of these techniques to make their strongest points (apart from sporting cleaned-up grammar by using an English writing software). Using them in a way that complement each other will help you create the strongest impact.
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