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Creating Impact With Your Words
Words can work in strange ways. Choosing to use one over another, while holding similar meanings, can make your writing leap from decent to remarkable. Conversely, it can turn an otherwise good prose into a confusing mess.
Such is the power of words. It can change the way a whole story reads and the overall impression it can create.
Specific
Choosing a specific word or phrase that more clearly describes what you are trying to impart should prove more effective than a similarly-oriented broader term. While you can say “The animal before me was large,” a more specific delivery like “The beastly creature loomed before me with its enormous frame” creates a richer image.
Dramatic
Instead of writing “The man was taller than me,” for instance, a simple change like “The man towered over me” paints a more dynamic image. While conveying exactly the same idea, the second stirred more emotions.
What Impact Does
Allowing your words to deliver a richer experience allows you to affect the reader in more potent ways, altering the eventual result they derive from your writing. A powerful English writing software can take your ordinary copy and find ways to enrich it with a more poignant play on words. It can give suggestions on alternate phrases to use, allowing you to discover you may not have known otherwise.

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