Writing The FAQ Page As A Sales Tool
The FAQ (Frequently Asked Questions) page is often looked at as an informational portion of a website, it can actually be used as part of a concerted sales effort. Being one section of most any online resource that users make a habit of checking, it makes perfect sense to use it to help ease customers [...]
Do You Have “Much, Many Or A Lot Of”?
Quantifiers, those words that pertain to numbers and quantities, are among the most confusing things in the English language. Often pointing towards similar but not the same meanings, they can lead to plenty of misuse among unfamiliar writers in the vernacular, especially those who continue to write without the aid of the best English writing [...]
Selling The Solution In Your Sales Copy
When writing sales materials that attempt to attract customers, the most obvious route is to describe the product. After all, at the surface level, that’s what the transaction is about. In practice, though, customers seldom buy because of a product itself. Instead, sales are typically closed by selling a solution. People don’t just buy products [...]
Avoiding Writing Errors When Going After A Job
Writing errors can make or break business and professional opportunities in ways many folks don’t realize. As such, they commit the simplest of avoidable writing travesties, then wonder later how they failed to land a job. No matter how qualified you are, if you don’t own the attention to detail necessary with your writing to [...]
English Writing Errors: Should You Care?
Some people contend that achieving a high quality of writing isn’t important in communication. If the reader on the other end can “glean” what they’re trying to communicate, then the writing is effective enough. In my mind, that type of thinking is destructive for two reasons. 1. “Gleaning” is not the same thing as understanding. [...]
Drawing Out The Details Of Your Writing
Well-written copy, especially those intending to generate an emotional response, almost always tend to dig deeper than just the surface of issues. They scratch beneath the skin, peeling the layers of the subject so it can achieve what you intend for it to do. Most of the time, being able to draw out the details [...]
Writing An Analytic Essay
Many essays for school will require you to write down your own analysis of various subjects, from books to films to current events. As you may expect, the success of an analytic piece will depend heavily on the quality of the though you put into it. Needless to say, however, the way you write and [...]
Global English: Writing For A World Audience
When you’re writing for an international audience, your English will need to go beyond the typical bounds of grammar and correctness. You’ll need to compose your material in such a manner that optimizes it not only for the English speakers, but those who consider it as a second language. Some call it Global English, a [...]
Business Reports That Grab People’s Attention
Writing a report for work? Make sure both your co-workers and bosses pay enough attention to flesh out the details, instead of just giving it a glance, leaving your proposals and recommendations in incompletely-informed hands. If you don’t consider yourself and find the task overwhelming, here are a few tips to hopefully help you out. [...]
Writing Numbers For Business Documents
When crafting business reports and documents, numbers can be one of the trickiest items to include in your text. How exactly do you write them so it doesn’t erode both the readability and professionalism of your documents? As a rule, all numbers smaller than 10 are usually spelled out in words. Filling your copy with [...]
