Want to do it properly?  Follow these steps:

1. Read customer emails completely.

Most customers who write in complaints never get their questions answered.  That’s because most people on the other end simply scan through emails and provide what they think is an appropriate answer, without taking the time to actually read through what the customer is saying.

2. Always thank the customer for writing.

Any time a customer writes in to complain, it’s usually a sign that they care about their relationship with your business.  A simple show of gratitude for wanting to work through their problems with you can go a long way.

3. Express your apologies.

If the customer has been inconvenienced by the issue, take the time to apologize sincerely.  That’s the least you can do for any trouble they may have had to go through.

4. Explain the problem.

Most people, when responding to customer complaints, gloss over the causes of the problem (especially when it stems from their end).  This is unfortunate because making what has transpired clear in the customers’ mind is an important part of establishing trust.

5. Proofread your email.

The last thing you want is to follow all the steps of correctly responding to emails, only to send it with a ton of grammatical mistakes and errors.  What good is all that effort, after all, if the customer won’t be able to understand what you’re talking about due to the unintelligible drivel you ended up sending them?  An English grammar software is such as small investment to put an end to this problem automatically.

Contrast, highlighting one aspect by a direct juxtaposition with another, is one of the most important constructs you can use to express complex ideas in your text.   By directly contrasting one concept with another the same way black can highlight white, your readers derive a clearer picture of the message you’re trying to impart.

Examples

When you say “I’ve always wanted to own a home but I live in a rented apartment,” it shows a contrast that creates a scene in the mind of the reader.  Similarly, explaining the reason for the situation can also be arrived at properly by using contrast, as in “While it’s always been in the back of mind to buy a house, the reality of my financial situation has made it impossible.”

Can you see how contrast worked in these sentences to create a compelling scene instead of an uninspiring one?

Ways To Show Contrast

As with the above examples, sentence connectors are your best bet for showing the relationship between two contrasting ideas in your writing.  The first one (using “but”) is called a coordinating conjunction, which bridges two contrasting statements together.  Subordinating conjunctions (such as the second example), on the other hand, show one idea while putting forward a secondary one that makes the first a struggle (e.g. whereas, while).  Conjunctive adverbs are used when you’d rather force a pause between the two statements (either by a period or a semicolon) and are often accomplished by starting the second statement with “in contrast” or “on the other hand”.  Prepositions are the last way to express contrast, often achieved by prefacing the two combined statements with “unlike” or “even though”.

While most people immediately think of stories and poems when they hear the term “creative writing,” many other types of written work can benefit from a little more imagination and some crafty presentation.  In fact, many of the best interviews, articles and even press releases are finessed using an inventive process, which is responsible for making them stand out.

Even pieces about the most mundane subjects can be infused with a large heaping of creativity that allows you to grab readers and engage them throughout its entirety.  Solicitation letters, for instance, often work best when it makes an emotional appeal, handily achieved by using a creative process to compose it.

How To Write Creatively

When writing creatively, let your imagination loose and don’t be afraid to experiment.  Own your copy, letting it be the canvas for expressing your feelings and ideas.  Of course, you’ll need to work within the rules of English writing, so make sure you run it through a software for grammar to help with later proofreading.

Nominalizations are nouns that have been derived from adjectives and verbs.  Words such as evaluation, qualification and clarity fall in this category when employed as the main subject in a sentence.  Their use often entails adding more helping verbs and passive constructions into your copy to properly express ideas.  As such, it can lead to dragging content that can prove confusing in parts.

Some English writing software can capably detect excessive use of nominalizations and suggest alternative ways of expressing them.  However, you’ll need to watch out before triggering the change as the meaning can also be altered when it isn’t handled correctly. In fact, fixing excessive nominalizations is left difficult because most alternative ways of expressing the same ideas often involve some form of workaround.

When looking to update sentences that use nominalizations, the easiest way to get it done is often to do away with it.  Instead of using the word as a noun, bring it to its original verb or adjective format and express it that way.  A phrase like “my evaluation of the matter” can be altered to “I evaluated the matter;”  an expression like “all participants qualified for the next course” can be written in place of “their qualifications are sufficient to make it to the next course.”

Nominalizations do have their place, though, and should only be trimmed if paragraphs read too clumsily by excessive use.  As always, employ with care.

Subcommunication

Often called subcommunication, this refers to a deeper purpose behind your writing.  While you may be writing an instructional piece, your attitude about what you write will shine through in the overall tone that the reader gleans from it.  If you are passionate about the subject, they’ll often feel it. Should you not care, the apathy will seep through.  Even if you put it through the best English writing software you can find, the underlying communication remains.

Three Types

Most people subcommunicate one of three things when they’re writing.

1.  Do no damage.  When people don’t care about what they write, it can feel like what you’re reading is just going through the motions.  Deep in the writing, you can sense an inner desire not to rock the boat.  Instead, the encompassing goal appears to be to just write the words and express the surface intention.

2.  Get the reader to care.  When a writer is passionate about a topic, there’s an underlying tone that tries hard to get the reader to care, almost like it’s pleading for compassion.  Done well, these pieces will allow the reader to share in the emotions that the author feels.

3.  Change the reader.  The best writing goes beyond making you care and crosses over into the realm of compelling you to change.  When poring through its words, you can feel transported, compelling you to look at the world in a different way.

Your Writing

When you write, you’re usually clear about what you’re communicating. Deep down, though, what’s your real message?

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