Selling The Solution In Your Sales Copy
When writing sales materials that attempt to attract customers, the most obvious route is to describe the product. After all, at the surface level, that’s what the transaction is about. In practice, though, customers seldom buy because of a product itself. Instead, sales are typically closed by selling a solution.
People don’t just buy products – [...]
English Writing Errors: Should You Care?
Some people contend that achieving a high quality of writing isn’t important in communication. If the reader on the other end can “glean” what they’re trying to communicate, then the writing is effective enough.
In my mind, that type of thinking is destructive for two reasons.
1. “Gleaning” is not the same thing as understanding. While one [...]
Expressive Versus Communicative Writing
What style are you most comfortable writing at? Some people are just naturals at expressive writing, churning out personal and informal words that communicate to readers like a friend sharing a thought that’s floating around their mind. Others, on the other hand, may write better using communicative writing, where the focus is in imparting knowledge [...]
Business Documents: Reduce Cross-Referencing To A Minimum
When writing long business documents, especially ones filled with charts and tables, it’s very convenient to cross-reference information while you’re writing. Instead of detailing the facts of a situation again, many simply point the reader to a previous reference to it.
Takes this paragraph, for example:
The device comes with a built-in worldwide 3D map (for the [...]
Three Types Of Communication: Which Ones Are You Using When You Write?
Anytime you write, you’re communicating something. All communications have a purpose. Whether your writing is designed to instruct, argue or educate, you’re usually writing it with an underlying tone.
Subcommunication
Often called subcommunication, this refers to a deeper purpose behind your writing. While you may be writing an instructional piece, your attitude about what you write will [...]
Business Emails: Stay On Topic With One Topic
One of my pet peeves when exchanging business emails is the propensity of most people to use the same email thread to discuss things unrelated to the original topic.
For instance, I recently had an email communication with a client about an order for certain pieces of content for three of their websites. We exchanged communication [...]
Showing Your Appreciation In Words
When a person, product or a service has truly made even a small difference in your life, it’s only fitting that you show your appreciation for them. It feels good to be appreciated. For individuals, such an acknowledgement can prove a real boost to the spirit. For businesses, it lets them know they’re on the [...]
Straight And To The Point: Writing A Business Report
Business reports are unlike many pieces of writing. Intended to be read by people interested in the bottom-line, they are best composed with ideas expressed straight and to the point. Most of the time, any creative constructs merely distract from the important details.
Purpose
The most important part of any business report is its intended purpose. Is [...]
English Writing Software – Can It Upgrade Your Writing Skill?
For several years, writing skills and communicative standards were considered significantly important and they have developed to better levels. Though the importance of writing is known well, technology has bought challenging changes in the method of writing, learning, and speaking English. Some might consider that, videos, research and discussions will help the people to speak [...]
A Winning Career with Writing Software
A winning career in writing may be a far-fetched dream for some, but it can soon become a reality for you by using the features provided in both writing software and English software. These two provide seasoned writers as well as beginners with all they need to make their written work a success.
English software is [...]
