Writing The FAQ Page As A Sales Tool
The FAQ (Frequently Asked Questions) page is often looked at as an informational portion of a website, it can actually be used as part of a concerted sales effort. Being one section of most any online resource that users make a habit of checking, it makes perfect sense to use it to help ease customers [...]
Letting The Writing Juices Flow
Whenever you’re writing, always keep your reference guides handy. Instead of pausing to think about the correctness of your sentence structure or to come up with an alternative phrase, you can simply consult them and continue your writing. Pauses, as any writer who have been through the fire knows, can break the flow and [...]
Future Tense: How To Write It
Future tenses are an odd lot. For one, according to grammarians, there is no real future tense in the English language. Instead, what we get in English are ways of talking about future events. At any rate, the whole “no future tense” is an issue best left to those who study the underpinnings of the [...]
Do You Have “Much, Many Or A Lot Of”?
Quantifiers, those words that pertain to numbers and quantities, are among the most confusing things in the English language. Often pointing towards similar but not the same meanings, they can lead to plenty of misuse among unfamiliar writers in the vernacular, especially those who continue to write without the aid of the best English writing [...]
Selling The Solution In Your Sales Copy
When writing sales materials that attempt to attract customers, the most obvious route is to describe the product. After all, at the surface level, that’s what the transaction is about. In practice, though, customers seldom buy because of a product itself. Instead, sales are typically closed by selling a solution. People don’t just buy products [...]
Avoiding Writing Errors When Going After A Job
Writing errors can make or break business and professional opportunities in ways many folks don’t realize. As such, they commit the simplest of avoidable writing travesties, then wonder later how they failed to land a job. No matter how qualified you are, if you don’t own the attention to detail necessary with your writing to [...]
English Writing Errors: Should You Care?
Some people contend that achieving a high quality of writing isn’t important in communication. If the reader on the other end can “glean” what they’re trying to communicate, then the writing is effective enough. In my mind, that type of thinking is destructive for two reasons. 1. “Gleaning” is not the same thing as understanding. [...]
The Case For Using Standalone Grammar Checkers Over Microsoft Word
Microsoft Word, the popular word processing software that we all probably use, comes with its own grammar checker. In fact, it’s one of the things people always point out when I inform them that I use a standalone grammar software. While I’ve known about Word’s grammar checker for a while now (I even used it [...]
Good Writing: The Bare Minimum
Want to write good copy that is clear and reads well? Here’s the bare minimum of what you need to infuse into your writing. It won’t turn you into a veritable bastion of the craft but I’ll wager that your readers will appreciate the ease with which they can understand whatever it is you’re attempting [...]
Drawing Out The Details Of Your Writing
Well-written copy, especially those intending to generate an emotional response, almost always tend to dig deeper than just the surface of issues. They scratch beneath the skin, peeling the layers of the subject so it can achieve what you intend for it to do. Most of the time, being able to draw out the details [...]
